When it comes to sufficient lighting in your retail store, you want to make sure that you are able to highlight your products without overwhelming your customers. You can work alongside an electrical contractor to help with combining the right types of lighting—task, accent, ambient, and decorative—in your retail store. Keep reading to learn a few different ways in which you can utilize different types of commercial lighting to get the most out of your space.
Create Focus
Any time that a customer comes through the doors of your store, the lighting should ideally direct their eyes to a certain focal point, which should preferably be a feature item that you have on display. This particular form of accent lighting will grab the attention of your customers and get them to focus on the product. You can use this particular strategy to point out colors, textures, and shapes of other products on the walls to help nudge customers to particular areas of the store in a subtle manner.
Make It Comfortable
Accent lighting can be incredibly beneficial, but if that is the only form of lighting that you use in your retail store, then you won't be accenting anything really. You should consider adding ambient lighting like recessed lights in the ceiling, as this will help to ensure that the space is well-lit for your patrons, allowing them to read labels and see your products. However, you should refrain from having your lights too bright since this can make your store feel sterile and cold. An electrical contractor can assist in determining the number of lights that are necessary for your store and the appropriate luminosity for the height and size of your shop.
Layer the Lights
One way in which merchandise can be dulled in to utilize lighting at the same exact eye level. This is what you do not want to do. Instead, you want to vary the height of the placement of your lights, as this will help to emphasize the products and make the displays in your store far more attractive. For the best results in your shop, you should consider using dimmer lights around the floor while increasing the lumens, or brightness, as you go up. In doing so, you will not have to sacrifice focus or visibility, but you can create a comfortable atmosphere.
For more information, consult with a commercial electrician in your area.
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